10 Things I Learned at BlogCamp

The Girl BehindBeing neither a Mum nor an American, I spent my first year of blogging watching enviously as other women trooped off to blogging conferences and the like, tweeted about it for weeks before and and then wrote great posts afterwards on what a fabulous time they’d had and how all the secrets of blogging had been unlocked for them in a single day.

And about how lovely the cake was.

There are a couple of events that are open to a wider audience this year, and the first was in Birmingham yesterday.

These are my 10 Things I Learned at BlogCamp.

 

1 – Be the most You that you can be. We need to have strong voices and develop our own style and tone, right down to key words and phrases.  Writing the way we speak is a great way to start.  The early part of blogging (when very few people are reading) is a great time to experiment with different styles.

Look at dooce.com and the Waterstones Oxford Street twitter feed for great examples.

2 – Have a view. Don’t do ‘opinion’ pieces that cover off all the sides of the argument; express personal thoughts and encourage people to debate with us. Much better to give that debate a strong starting point and let people react.

3 – Snarking about things that are really current, from current tabloid news and what brands like Starbucks or Sainsburys are doing this week, through to what’s happening on the tv screen right now, is a great way to engage with people and have fun.  Snarking about real people (even if they’re celebs) or about things you’re really bothered about, is where it’s more likely to get upsetting and difficult to take – so those of us who are on the delicate side need to steer away from that stuff.  And snarking isn’t the same as moaning.

4 – Creating e-courses about creativity and personal growth are lots of work to set up, but a great way to connect people (and a fairly strong source of income if done well as an offshoot of a successful blog).

5 – Great e-courses use a mix of video, written pieces, slideshows, community support and prompts / ‘homework’.  Leading real-life training sessions is a great way to develop some teaching skills.

See Camtasia software for recording the computer screen and talking through instructions at the same time.

6 – Google is totally fine with websites linking to each other; that’s how the web works. Google’s also fine with links being sold, but they must be set to ‘nofollow’. This is clear in Google’s terms and conditions, and it’s a big risk for anyone who wants google to recognise and rank their site. (Linking anywhere shares a bit of our Google pagerank with wherever we’re linking to.  Adding nofollow stops that happening).

7 – PRs building brand awareness are likely to be totally fine with nofollow.  SEO people are providing keywords and pages to link to; they’re less likely to want nofollow links (and there will always be new bloggers who are willing to give follow links in return for payment).

8 – Blogs need to be really simple for people to find, follow and share.  Marketing has to be part of what any blogger does, so going along to relevant events, promoting the blog wherever possible and making sure that it’s easy to navigate are important.  If we’re wanting contact from PR people, we need to make it simple for them to find our email and get in touch.

9 – Lots of us are quite sniffy about using press releases to inspire content because we don’t want to be doing that stuff for free.  To bloggers from journalism backgrounds in traditional media, it’s really normal to take content ideas from a range of sources – and press releases can be a great part of that.

10 – PR people have all sorts of spooky ways of analysing who’s being inflential online, what their followers are interested in and who’s talking about the things that relate to their product. They’re fine with being approached by bloggers (although not just for samples and free stuff), and are open to talking about new ways to present content about their products.

 

I have an eleventh point as well, which I guess would only apply to a few people. Mike was a BlogCamp participant too (he’s been doing a photo-blog this year, and he’s come away with loads of ideas). It was great to have someone to be with, but that was a bit too safe and I didn’t throw myself into mixing with other people. I’m kicking myself about that now, as I know that part of the point is to get involved in the community of bloggers. I think that’s what we call in youth work my “better for next time”.

The event was great. The points above were a struggle to cut down to 10.  I’m stupidly grateful for having had the chance to be among fellow bloggers for a day. Thanks to Sally and her team for putting it all together.

Why I Started Blogging

When I was in my preteen years, my grandmother would bring a whole stack of magazines to my mum each month. She read just about every magazine going, I think.

My favourite parts of the magazines were the little columns about peoples’ lives. There’d usually be a woman in each magazine who would write a weekly piece about her husband or kids or whatever. And then there was always the page at the back of the magazine, where someone would write a longer piece with a really light and airy feel – and usually a little paragraph at the end that tied the whole article up in a neat little bow.

It was through those columns that I first came across Sue Townsend and Adrian Mole. The fictional Adrian was a couple of years older than me, but I began to realise that that type of column could host other types of voices.

And I started writing a diary. I was just beyond my thirteenth birthday, and I think that I had something in mind about entertaining people. Something about writing a kind of parody of myself that would have people doubled over with laughter.

I didn’t achieve that, of course. What I actually wrote was a diary about the stuff of teenage angst. Most of it about boys who weren’t at all interested in me. Almost all of it makes my toes curl with embarrassment (I had a quick flick through this afternoon in search of something to include here, and it truly is awful).

I thank my lucky stars that the internet didn’t get properly started until I was well beyond my teenage years. I would have poured all of that angst out on livejournal and would still be regretting it now.

Thankfully, I carried on writing privately, and I kept that up for a good ten years or so, writing in little exercise books from Woolworths rather than restricting myself to a daily slot in an ordinary diary.

The thought of wanting to share and to entertain stayed with me, though, although I’ve never been able to apply myself thoroughly enough to write anything of any substance.

I came across blogging in 2005, I think. I don’t think I went through any great thought-process about why I wanted to blog; it just seemed a perfectly natural thing to join in with.  I had a blog on blogger for about eight months or so and really loved doing it – I stopped because a few things in my life changed and I didn’t make time for it.

When I came back to the blogosphere in the spring of this year, I was so surprised at how much everything had changed.  I’d arrived here expecting that things would be pretty much as I’d left them five years ago, and that I could just sort of puddle through by posting bits and pieces about everything and nothing. I hoped that the occasional comment would come my way, and that I’d feel a little bit affirmed if one or two people wrote something nice.

Which, of course, is a huge underestimate of how it all works now.  Everyone seems so focused and driven, and I’m feeing wonderfully empowered and surprised every day at how this blogging thing isn’t just an oddity any more.  Or at least that, if it is still an oddity, there are people out there who are every bit as strange as me to grow and learn together with.

 

I still have that habit of turning straight to the back page as soon as I open a magazine.

The odd thing now is that it’s kind of strange to read a piece of writing about someone’s life and not be invited to add a comment at the end!

 

I took this prompt from the linkup over at By Word of Mouth. What a great idea for a linkup post!

Being a Blog Reader

I’ve taken another of the Summer Blog Social prompts for today. I’m looking at things from a different point of view to yesterday’s post, which covered starting out as a blogger.

Today I’m exploring some of the things that I look for as a blog reader.

 

 

The Prompt – “When you visit a blog, what areas – besides the main post – do you check out? Do you visit the Nav Bar pages? Look at the sidebars? Check for a list of categories or tags? Talk about the elements of a website that are most important to you.”

I spend a lot of time reading blogs. Probably far too much time, actually. There are a few things that I’m particularly drawn to.

Likes…

I come to most blog posts via either twitter or google reader. Without a doubt, the most important thing is the post itself. If I enjoy that, I’ll click through to the main page and start to look around.

My personal taste is for

:: A clean, uncluttered style.

:: Dark-ish text on a light-ish background.

:: Lovely headers and great design (I’m ridiculously envious of people who achieve this one!).

:: Sidebar(s) at one side, preferably the right, with everything in a reasonable order.

:: Design elements (social media icons etc) that follow through in the style of the blog.

:: Pictures that complement the posts.

:: I love to know a little more about the blogger, and I’ll often read the ‘About Me’ page if there is one.  If there are other pages, I’ll go to those if there’s something there that sounds interesting.

:: I also like to see a ‘top posts’ bit on the sidebar. I like to know the other posts that readers have enjoyed; they’re often a great place to start.

And a few irritations…

:: Blogs that are difficult to comment on and don’t allow sign-in with a plain old dot com address (without a blogger or wordpress.com profile). So many times, I reach the end of a great post and have something to say and find myself unable to join in.

:: Distracting styles and backgrounds, including things like sidebars at both sides and really busy layouts.

:: Pop-ups and strong sales pitches for things I don’t want to buy.

Tips for a New Blogger

These are the things that I’d pass on to someone starting a blog for the first time (with a little note somewhere that I’ve not been very good at following them all myself…).

1 :: Use WordPress.com to start with. It’s neater than Blogger, for both the writer and the reader. There’s less opportunity to over-fiddle with the design, and when you’re ready to upgrade to self-hosted WordPress, it’s a breeze.

2 :: Decide where you stand on anonymity. I’ve taken the view that people I know will come across me at some stage, so I don’t write anything that I would be unsettled if friends (or enemies) were to find it. And that means that I can feel more open about sharing photographs and personal bits. You might decide to go the whole way and actively promote your blog to real-life friends. Or you might want to go for complete anonymity. I think this stuff’s a fairly early decision to make.

3 :: Having a niche really does seem to make it simpler to connect with others, devise posts and build a following. I don’t feel that I have a niche, said I didn’t think I needed one and am now wondering if I was wrong about that.

4 :: Get into Twitter. It’s a great tool for connecting with other people, and it’s a good way of publicising new posts. I’m @girlbehind if you want to follow me.

5 :: Comment meaningfully on other blogs. This is one of the simplest ways of bringing people to your site, particularly when you’re starting out. It’s also a good way to start to feel a part of things on the blogosphere.

6 :: Find somewhere to keep notes and draft posts. I use Evernote and love the way that it helps me to keep all of my ideas categorised and stored for when I have time to work through them.

7 :: Keep a list of tweeks you need on your design / layout / header / badges etc. I can lose hours tinkering with my blog; keeping a list means that I’ve logged the task and can come to it when I have some spare time. But writing comes first.

8 :: Join in with linkup posts and prompts; they’re a great way of finding people who enjoy writing about similar things, they’re fairly easy publicity for your blog and they provide a pretty endless source of ideas.

9 :: Focus. Write things. Don’t procrastinate. As my wise and lovely partner said to me in the car on the way home this evening, if you’re not writing, there’s nothing for anyone to read. It’s as simple as that.

10 :: Be you. Allow yourself time to get into the swing of blogging and find your unique voice. You can bet that there’s someone out there just waiting to listen to what you have to say.

I wrote this post as part of the Summer Blog Social over at Four Plus an Angel. The prompt was “If a real life friend approached you and said, “I want to start a blog. Can you give me a list of helpful tips?”, what 10 (or more) things would you tell your friend?”

Mama Kat has also been asking a similar question on this week’s prompt list; “If you were to go back to the moment you decided to start a blog, what ten blogging tips would you share with yourself?”

I’m guessing I could come back to almost every one of these tips and write a separate post on each of them.

What would your advice to a new blogger be?